Manage customer contact information. Perhaps the most basic of benefits, CRM helps salespeople create and maintain a database of customer information from basic information about names and positions, to personal information about business goals, professional affiliations, and family members.
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Manage sales pipeline or territory results. CRM has the potential to transform a salesperson from order taker to opportunity manager by reflecting each distributor’s process for developing opportunities or optimizing a territory and tracking progress across a phased approach.
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Provide access to customer data for salespeople. More than one wholesaler-distributor admitted that salespeople often wing it when the time comes to visit a customer, answer a customer question, or solve a customer problem. A more generous description of this reality is to believe that salespeople act on experience and judgment gained over many years.
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Provide data for coaching by sales managers. From a best-practice perspective, sales managers should spend at least 50% of their time coaching salespeople.
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ODOO CRM is a cloud solution that allows users to appropriately leverage the information they need on a daily basis from contact management, marketing campaigns and generates customer profitability analysis reports, service management and service operation. All processed information is collected on a single desktop, so the company simplifies analytics, sales proposals, marketing and customer support.
ODOO CRM is perfectly suited to customers who sell with sales platforms especially AMAZON.
ODOO CRM optimize product mix sold to customers. On the margin, the primary tools for influencing discretionary sales efforts are sales incentives and marketing programs, including advertising. Incentives work because salespeople are naturally achievement-oriented, and compensation is the ultimate measure of success.
Improve handling of leads and prospects. Developing new accounts and finding new sales opportunities are time-consuming and frequently low-yield processes. When sales results are going well, lead generating and prospecting are neglected, resulting in a complete lack of momentum when new business efforts have greater urgency.
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Automate reports for salespeople and management. One of the most immediate effects of CRM is the ability to create up-to-date dashboards and reports that are both standard and customizable.
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Provide data for management decisions. Sooner or later, experienced users of CRM live by two rules: (1) no decisions can be made without real and current data and (2) only data that comes from CRM can be used for decision making. Combined, these two dictates can have a profound effect on decisions made by an organization’s leaders. Customer priorities are up front and center.
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Execute marketing programs through salespeople. More and more, executives told us they are working to achieve a healthy collaboration between marketing and sales. New levels of internal collaboration are becoming a priority for building a high-performing sales organization.
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